Go Quote by Fred DeLuca
“I tell everybody there are only three things that we do. We build sales at the store level, we build profits at the store level, and we build more stores. The first two things go in tandem, of course. It's pretty tough to build profits without sales.”
About This Quote
Source Business interview: Subway founder Fred DeLuca, 2000s
He outlines a three‑step growth model: increase sales, generate profit, then expand locations, noting profits depend on sales.
In simple terms: Business growth follows sales, profit, then expansion.
Key Takeaway
Focus on sales to drive profit before scaling.
Themes
business strategy
growth
retail
Mood
pragmatic
analytical
Type
business
motivational
When to use this quote
- entrepreneurship
- store management
- financial planning
Key Concepts
economics
operations
scalability
Questions to Reflect On
- How can you boost sales without sacrificing profit margins?
- What metrics best indicate readiness for new store openings?
A Different Perspective
Profit cannot be built without sales.
