Advertising Quote by Greg Thain

Driving up the value of the advertising is a big commitment for Microsoft.

— Bill Gates

Rich people are almost always excellent promoters. They can are willing to promote their products, their services, and their ideas with passion and enthusiasm.

— T. Harv Eker

“More and more companies will choose to use Network Marketing because it fits the New Economy. They can provide all the corporate support and…

— Eric Worre

“Price plays a larger role in the positioning of stores than it does in the positioning of brands. Price rarely provides a differential advantage…

— Greg Thain

“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth…

— Greg Thain

“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…

— Greg Thain

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…

— Greg Thain

“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…

— Greg Thain

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something…

— William Bernbach

“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…

— Haruki Murakami

“Never run advertising until the major publicity possibilities have been exploited.”

— Al Ries