Customer Quote by Ben Horowitz
“To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.”
About This Quote
Selling a failing product demands exceptional sales skill, fierce competitiveness, and relentless drive.
In simple terms: Sell losing products with superior skill and hunger.
Key Takeaway
Develop elite sales tactics.
Themes
sales
competition
survival
Mood
critical
determined
Type
advice
inspirational
When to use this quote
- startup pivots
- turnaround projects
- market saturation
Key Concepts
business strategy
psychology
Questions to Reflect On
- How do you balance ambition with integrity?
- When is it right to abandon a losing product?
A Different Perspective
Ethical concerns arise when pushing poor products.
