Business Quote by David H. Maister
““Make sure you’ve done absolutely all your homework on the client company, the client marketplace, and the client individual, and that it’s absolutely up to the minute. Even if you know them and their business cold, there is likelihood that there will be some news clip about your client that will have been published that very day.””
About This Quote
Thorough, up‑to‑date client research is essential; even familiar clients may have new news that day.
In simple terms: Know clients fully, stay current.
Key Takeaway
Research clients daily.
Themes
client knowledge
research
up‑to‑date
preparation
Mood
professional
meticulous
Type
practical
advisory
When to use this quote
- consulting
- sales
- project planning
Key Concepts
business strategy
risk management
Questions to Reflect On
- How can we keep client info fresh?
- What tools aid rapid client updates?
A Different Perspective
Time constraints may limit depth.
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