Quote by David H. Maister

“Facts tell but emotions sell, and most sales happen through emotion.”

— Brian Tracy

“My friend, nearly all major purchases and decisions are made by people for emotional reasons and your goal as an honest salesperson is to…

— Clay Clark

You sell on emotion, but you justify a purchase with logic.

— Joseph Sugarman

People don't buy for logical reasons. They buy for emotional reasons.

— Zig Ziglar

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion,…

— Mark McKinnon

There are times when you should be completely out of the market, for emotional as well as economic reasons.

— Jesse Lauriston Livermore

“many technology companies and pundits (usually with an ulterior motive) suggest that “people” are no longer how the game of sales is won or…

— Jeb Blount

Selling is essentially transference of feeling.

— Zig Ziglar

“Sellers are forced to compete more seriously on price, quality, and customer service, rather than being able to stay in business simply because they…

— Tom Wainwright

Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the marketplace.

— John L. Flannery

The mood in the market is one of a high level of caution. When you get some selling coming in, it's almost like a…

— Albert Goldman

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive