About Quote by Alexander Osterwalder
“Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different.”
About This Quote
Source Book: Business Model Generation, 2010
Actions reveal true intent; words can be misleading in market contexts.
In simple terms: Do what you say.
Key Takeaway
Align words with deeds.
Themes
integrity
business
behavior
Mood
critical
analytical
Type
practical
strategic
When to use this quote
- product launches
- sales pitches
- customer service
Key Concepts
strategy
consumer psychology
trust
Questions to Reflect On
- How do you verify authenticity?
- What systems ensure consistency?
A Different Perspective
People may act differently under pressure, breaking alignment.
