Business Quote by Alexander Osterwalder
““Telling a story that illustrates how your business model solves a customer problem is a clear way to introduce listeners to the idea. Stories give you the “buy-in” needed to subsequently explain your model in detail.””
About This Quote
Source Book: Business Model Generation, Alexander Osterwalder, 2010
Using a relatable story to show how a product meets a need helps audiences grasp the concept quickly.
In simple terms: Stories illustrate how a product solves a problem.
Key Takeaway
Tell a story before detailing the model.
Themes
communication
marketing
storytelling
Mood
engaging
persuasive
Type
educational
inspirational
When to use this quote
- pitch meetings
- sales presentations
- investor decks
- team training
Key Concepts
customer value
problem solving
narrative persuasion
Questions to Reflect On
- How can you ensure the story reflects real customer pain?
- What details are essential to keep the story credible?
A Different Perspective
Stories may oversimplify complex solutions.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)