Business Quote by Alexander Osterwalder
“Once you understand business models you can then start prototyping business models just like you prototype products.”
About This Quote
Source Book: Business Model Generation, 2010
Understanding business models enables you to prototype them similarly to product prototypes, allowing rapid testing and iteration.
In simple terms: Know models to prototype business ideas.
Key Takeaway
Prototype business models like products.
Themes
business strategy
innovation
design thinking
Mood
analytical
pragmatic
Type
framework
methodology
When to use this quote
- startup planning
- corporate innovation
- product development
- market testing
Key Concepts
business model canvas
iteration
validation
Questions to Reflect On
- What aspects of a business model are hardest to prototype?
- How do you test assumptions quickly?
A Different Perspective
Prototyping business models may oversimplify complex market dynamics.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)