Allowed Quote by Alexander Osterwalder
“You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.”
About This Quote
Source Book: Business Model Generation, 2010
The author argues that innovative formats require naive confidence and a product mindset, challenging traditional publishing conventions.
In simple terms: Being naive and treating a book as a product enables innovation.
Key Takeaway
Adopt a product‑first mindset to innovate.
Themes
innovation
product mindset
industry disruption
Mood
inspirational
strategic
analytical
Type
business
creative
When to use this quote
- startup ventures
- publishing reform
- product development
Key Concepts
design thinking
business modeling
creative risk
Questions to Reflect On
- What product principles can you apply to your work?
- How do you balance creativity with practicality?
A Different Perspective
Risk of ignoring market realities.
