Business Quote by Larry Ellison
“What can a sales person say to somebody to get them to buy a product that they already use every day if they don't like it? Nothing.”
About This Quote
Source Interview: Business conference, 2015
Selling a product someone already uses and dislikes is futile; focus on solving problems rather than pushing.
In simple terms: Can't sell something people already have and dislike.
Key Takeaway
Solve real problems.
Themes
sales
marketing
customer perception
Mood
analytical
strategic
Type
business
philosophical
When to use this quote
- business strategy
- product development
Key Concepts
value proposition
consumer behavior
Questions to Reflect On
- What alternative approaches could change their perception?
- How can you create new value for existing users?
A Different Perspective
Customers may resist change even if benefits exist.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
