Cold Quote by Josh Turner
“When a copier sales person cold calls a purchasing manager whom he has never met is it any surprise that the purchasing manager will most likely never return that call?”
About This Quote
Source Blog post: Sales Strategies, 2019
Cold calling unknown prospects often yields no response because of lack of relationship and relevance.
In simple terms: Cold calls rarely get replies.
Key Takeaway
Build relationships before pitching.
Themes
sales
relationship building
communication
Mood
pragmatic
reflective
Type
advice
observational
When to use this quote
- B2B sales
- customer outreach
- marketing campaigns
Key Concepts
trust
relevance
networking
Questions to Reflect On
- What can you do to warm up a cold lead?
- How can you add value before asking?
A Different Perspective
May overlook the value of warm introductions.
![“This cold weather has set all the young Folks to providing Bedfellows. I have signed two or three Licences every Day [as a Fairfax Justice of the Peace] since I have been at Home. I wish I knew where to get a good one myself; for I find cold Sheets extreamly disagreeable.” quote by George Mason](https://sms4smile.com/quotes/img-quotes/b92/george-mason-8435_bedfellows_this-cold-weather-has-set-all-the-young_3953.jpg)
