Salespeople Quote by Aaron Ross
““Making the field salespeople do cold calls means having your highest-cost (per hour) sales resource perform the lowest-value (per hour) activity.””
About This Quote
Source Book: Predictable Revenue by Aaron Ross, 2011
High-cost salespeople doing low-value tasks reduces overall efficiency and profitability.
In simple terms: Expensive staff should focus on high-value work.
Key Takeaway
Align tasks with value.
Themes
sales efficiency
resource allocation
productivity
Mood
strategic
analytical
Type
business
productivity
When to use this quote
- sales strategy
- team management
- call planning
Key Concepts
Opportunity cost
value optimization
Questions to Reflect On
- How can you redesign roles to match skill value?
- What tasks could be outsourced?
A Different Perspective
If low-value tasks are unavoidable, consider automation or delegation.
