Customer Quote by Adam M. Grant
““But products don’t create value. Customers do.” For””
About This Quote
Source Speech: Business Leadership Talk, 2020
Value is not created by products themselves but by the customers who use and benefit from them.
In simple terms: Customers create value, not products.
Key Takeaway
Focus on delivering customer value.
Themes
business
value creation
customer focus
Mood
strategic
practical
Type
business
inspirational
When to use this quote
- product development
- sales
- service design
Key Concepts
economics
marketing
Questions to Reflect On
- How can you better understand your customers' needs?
- What value do you deliver beyond the product?
A Different Perspective
Products may still need innovation to attract customers.
