Business Quote by Roger Hamilton
““It’s not about the content we are creating but how much content our customers are creating for us.””
About This Quote
Source Speech: Business Innovation Talk, Roger Hamilton, 2019
The value lies in user‑generated content; success depends on customers actively contributing material rather than just consuming.
In simple terms: Focus on customers creating content for you.
Encourage and reward customer contributions.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- online communities
- product design
- social media
- customer support
Key Concepts
Questions to Reflect On
- How can you incentivize customers to produce valuable content?
- What barriers prevent customers from contributing?
It can be hard to motivate customers to create high‑quality content without incentives.