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Business Quote by Roger Hamilton

“It’s not about the content we are creating but how much content our customers are creating for us.” quote by Roger Hamilton
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““It’s not about the content we are creating but how much content our customers are creating for us.””

Roger Hamilton

About This Quote

Source Speech: Business Innovation Talk, Roger Hamilton, 2019

The value lies in user‑generated content; success depends on customers actively contributing material rather than just consuming.

In simple terms: Focus on customers creating content for you.

Key Takeaway

Encourage and reward customer contributions.

Themes

customer engagement content strategy co‑creation

Mood

enthusiastic collaborative

Type

strategic motivational

When to use this quote

  • marketing campaigns
  • online communities
  • product design
  • social media
  • customer support

Key Concepts

User‑generated content network effects participatory culture

Questions to Reflect On

  • How can you incentivize customers to produce valuable content?
  • What barriers prevent customers from contributing?
A Different Perspective

It can be hard to motivate customers to create high‑quality content without incentives.

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