A company may be the de jure owner, but customers are the de facto owers of the brand. — David Wolfe Copy Share Image
Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging… — Robert W. Sarnoff Copy Share Image
You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings. — Anand Mahindra Copy Share Image
“Personally, I believe that spending heavily on the decorations and display designs makes new clients out of random window shoppers” — Anas O Hamshari B Sc Copy Share Image
To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with… — Angela Ahrendts Copy Share Image
Marketing is not selling. Marketing is building a brand in the mind of the prospect. — Al Ries Copy Share Image
“Marketing thought the programmers were lazy; the programmers thought marketing was stupid,” — Leslie Berlin Copy Share Image
It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest… — Dirk Benedict Copy Share Image
Submitting myself for awards feels like a weird kind of horn-blowing that's not comfortable for me. I'm really happy when someone likes… — Jane Elliot Copy Share Image
Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in… — Jay Conrad Levinson Copy Share Image
You will meet people who believe all network marketing opportunities are pyramid schemes. Why spend all your time trying to convince them… — Randy Gage Copy Share Image
“The architecture of the exhibit reflects the product's brand values, with its form, the tactile qualities of the materials, and the sound… — Philip Hughes Copy Share Image
I don't sweat the Internet. You know, it's still something I enjoy as a movie geek myself to get on and, like,… — Michael De Luca Copy Share Image
When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships,… — Evan Williams Copy Share Image
Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get… — Michael Moore Copy Share Image
“A local advertising periodical offered the following disclaimer: Just in case you find mistakes in this paper, please remember they were put… — Terry Powell Copy Share Image
“ Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the… — Chuck Palahniuk Copy Share Image
“Branding is something designers think about a lot. You take something like a perfume or car tire, or butt-flavored bubblegum, and you… — Hank Green Copy Share Image
I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service… — Richard Branson Copy Share Image
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To… — Mike Moran Copy Share Image
Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase… — Big Sean Copy Share Image
“Today, everybody expects to be entertained, and they expect to be entertained all the time. Business meetings must be snappy, with bullet… — Michael Crichton Copy Share Image
“Advertising can help in recognition, but branding is built by public response. It’s a cultural value that can never be hammered home… — Suk Lee Copy Share Image
“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much… — Greg Thain Copy Share Image
I'm all for it. In these days, regional marketing is the only way to survive. — John Howard Copy Share Image
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise… — James Randolph Adams Copy Share Image
If your business is not on the Internet, then your business will be out of business. — Bill Gates Copy Share Image
The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to… — Barbara Corcoran Copy Share Image
But the business side of it, as with most creative things, there is no room for business. It is about art. It's… — Warren Cuccurullo Copy Share Image
Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale.… — Robert Greene Copy Share Image
“Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO… — Malcolm Gladwell Copy Share Image
Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads. — Alexander Nix Copy Share Image
The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in… — James Surowiecki Copy Share Image
“If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.” — Amber Hurdle Copy Share Image
We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making… — Trey Parker Copy Share Image
Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith. — Stephen Baldwin Copy Share Image
Our success is a direct result of knowing how to market a brand and having the right people representing the brand. — Greg Norman Copy Share Image
What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional - and… — Scooter Braun Copy Share Image
I usually tell people that everything I learned about being an entrepreneur I learned by f'ing up at my first company. — Mark Suster Copy Share Image
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work. — Paula Scher Copy Share Image
