Cannot Quote by Anand Mahindra

Brands always mean something. If you don't define what the brand means, your competitors will

— Richard Branson

Within every brand is a product, but not every product is a brand.

— David Ogilvy

“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”

— Harry Beckwith

If your business is not a brand, it's a commodity.

— Donald Trump

A brand should strive to own a word in the mind of the consumer.

— Al Ries

Everything a brand does is advertising.

— Lee Clow

“If markets change then so must brands.”

— Nicholas Ind

Brands mean different things for different generations.

— Bozoma Saint John

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

“Retailers want brands to be interchangeable and thus substitutable; otherwise, they are weakened in negotiations if the brand is so unique and popular it…

— Greg Thain

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one…

— Maurice Saatchi