As a British person, I am unable to give strategic advice to political campaigns in the U.S. — Alexander Nix Advice Copy Share Image
We leave our personal ideologies at the door... We only work for mainstream political parties. — Alexander Nix Door Copy Share Image
I'm not going to speak about any of our investors or board members at all because we don't. — Alexander Nix About Copy Share Image
There's no question that the marketing and advertising world is ahead of the political marketing the political communications world. — Alexander Nix Advertising Copy Share Image
We were looking at different opportunities to get involved in working with Brexit but we made the decision to not work with… — Alexander Nix Brexit Copy Share Image
Our targeted methods change depending on who you are as an individual, not a model representation of an individual. — Alexander Nix Change Copy Share Image
The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics… — Alexander Nix Business Copy Share Image
We never worked in Russia. We never worked for Russia. I want to be careful, but I don't think we have any… — Alexander Nix Be careful Copy Share Image
The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it… — Alexander Nix Communication Copy Share Image
We are fundamentally politically agnostic and an apolitical organization. — Alexander Nix Agnostic Copy Share Image
We steer clear of fringe political parties or minority groups. We're not trying to orchestrate a revolution. — Alexander Nix Minority Copy Share Image
You can collect Facebook data legally with the consent of the Facebook users and the consent of Facebook. — Alexander Nix Collect Copy Share Image
I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it… — Alexander Nix Cambridge Copy Share Image
Well, we'll look at the hundred thousand type A personalities, and then we'll have a look at the corresponding data points that… — Alexander Nix Build Copy Share Image
Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising… — Alexander Nix Better Copy Share Image
We use nearly 5 thousand different data points about you to craft and target a message. The data points are not just… — Alexander Nix Data Copy Share Image
Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads. — Alexander Nix Advertising Copy Share Image
As the internet of things grows, as we have sensors on everything: cars, fridges, TVs then data is going to become ubiquitous. — Alexander Nix Data Copy Share Image
We didn't do Brexit. We didn't get money for it. We didn't do work for it. We didn't sign a contract. — Alexander Nix Brexit Copy Share Image
Our job is not to dictate the policies of our candidates or even influence them but simply to articulate them in the… — Alexander Nix Audience Copy Share Image
