The idea of applying psychology or behavioural sciences to…
“The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.”
About This Quote
Source Speech: Business conference, 2020
Applying psychology to communication is old‑fashioned behavioural economics, offering useful insights.
In simple terms: Psychology in communication is classic behavioural economics.
Key Takeaway
Use psychological insights for clearer messaging.
Themes
communication
psychology
economics
Mood
analytical
pragmatic
Type
business
educational
When to use this quote
- advertising
- leadership
- customer service
Key Concepts
behavioural science
marketing
Questions to Reflect On
- How can you ethically apply these insights?
- What limits exist in behavioural economics?
A Different Perspective
Insights may be oversimplified.