Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the… — Evan Davis Copy Share Image
The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it… — Alexander Nix Copy Share Image
“Like casinos, large corporate entities have studied the numbers and the ways in which people respond to them. These are not con… — Nick Harkaway Copy Share Image
Personally, I don't see old economics and behavioural economics as opposed. It is useful to assume people are rational as a good… — Evan Davis Copy Share Image
Interestingly, human irrationality is a hot topic in economics at the moment. Behavioural economics it's called, on the cusp of economics and… — Evan Davis Copy Share Image
