Enjoy Quote by Michael De Luca
“I don't sweat the Internet. You know, it's still something I enjoy as a movie geek myself to get on and, like, look at all the websites; however, when it comes to marketing a movie, the Internet is still not the thing that gets people to the theatre.”
About This Quote
Source Interview: Film industry panel, 2018, entertainment business
The Internet is a personal hobby for cinephiles but remains ineffective at driving theater attendance; traditional marketing still dominates.
In simple terms: Internet isn’t effective for movie ticket sales.
Key Takeaway
Focus on traditional marketing channels.
Themes
marketing
film industry
digital media
consumer behavior
business strategy
Mood
analytical
practical
Type
business
industry
When to use this quote
- film releases
- advertising campaigns
- social media
Key Concepts
media planning
audience segmentation
Questions to Reflect On
- How will streaming affect theater attendance?
- What new digital tools could boost cinema visits?
A Different Perspective
Online trends may shift; the statement could become outdated.
