Ask questions Quote by Hank Green
““Branding is something designers think about a lot. You take something like a perfume or car tire, or butt-flavored bubblegum, and you ask questions about it that you shouldn't be able to ask. What kind of tuxedo would this car tire wear to the prom? What is this perfume's favorite movie? You try to end up in a place where you understand a product as if it is a person. The reverse of this, where people become brands, should be easy right? They're already people... End at the beginning. Except that really what you're doing when you brand is a process of simplification. You come to understand the essence of that fucking tire. And so branding a person also benefits dramatically from simplicity. People are complicated, but brands are simple.””
About This Quote
Source Talk: TEDxBend, 2016
Branding simplifies complex products or people into relatable identities, using metaphor and storytelling to capture essence.
In simple terms: Branding makes things simple and relatable.
Key Takeaway
Simplify to connect.
Themes
communication
simplification
storytelling
Mood
thoughtful
analytical
Type
marketing
design
When to use this quote
- marketing campaigns
- personal branding
- design workshops
Key Concepts
metaphor
personification
product design
Questions to Reflect On
- How can you simplify without losing depth?
- What metaphors best capture your product?
A Different Perspective
Oversimplification can ignore important nuances.
![“I think the whole thing that Jamie [Hyneman] and I have in working together is that we are constantly simplifying each other's designs, and we both appreciate that the quickest and the dirtiest solution is usually the most elegant, the least expensive, and the fastest.” quote by Adam Savage](https://sms4smile.com/quotes/img-quotes/dcf/adam-savage-4716_appreciate_i-think-the-whole-thing-that-jamie-hynem_1545853.jpg)
