Stop thinking 'outside the box' and look what is actually in the box first. You jump around from marketing gimmick to marketing… — Julie Ann Dawson Copy Share Image
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are… — David Ogilvy Copy Share Image
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. — Maurice Saatchi Copy Share Image
“The beauty myth of the present is more insidious than any mystique of femininity yet: A century ago, Nora slammed the door… — Naomi Wolf Copy Share Image
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business — David Ogilvy Copy Share Image
Promotions are a short-term solution with dreadful long-term effects. — Mike Jeffries Copy Share Image
I want to shake things up, I want people to talk about it. It's really important that our brand flips the industry… — Huda Kattan Copy Share Image
But it may be one of our best markets in the long term because when the Japanese society embraces a brand it… — Reed Hastings Copy Share Image
It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it… — Robert Greene Copy Share Image
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent… — Simon Mainwaring Copy Share Image
Tell the story you want to tell, and let it be as long as it needs to be. Worry about marketing it… — Patricia C. Wrede Copy Share Image
Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does… — Theodore Kaczynski Copy Share Image
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can… — Simon Mainwaring Copy Share Image
When I realized that I can invest in my own marketing and do exactly what I think needs to be done -… — Anna Todd Copy Share Image
Our songs did not transcend being R&B hits. They were R&B hits that white kids were attracted to. And if people bought… — Jerry Leiber Copy Share Image
“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.” — Bryan Eisenberg Copy Share Image
As one grows their company and brand, you have to learn to be a leader, and there's no formula. — Zac Posen Copy Share Image
You have to do things right to stay in business, and that's not easy, and that's a choice on a daily basis,… — Venus Williams Copy Share Image
At this point in my career, I have the privilege of choosing my partners. In the beginning, you more or less take… — Bode Miller Copy Share Image
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product. — Marsha Collier Copy Share Image
