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Acquisition Quote by W. Edwards Deming

“Knowledge is theory. We should be thankful if action of management is based on theory. Knowledge has temporal spread. Information is not knowledge. The world is drowning in information but is slow in acquisition of knowledge. There is no substitute for knowledge.” quote by W. Edwards Deming
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“Knowledge is theory. We should be thankful if action of management is based on theory. Knowledge has temporal spread. Information is not knowledge. The world is drowning in information but is slow in acquisition of knowledge. There is no substitute for knowledge.”

W. Edwards Deming

About This Quote

Source Speech: Management Practices, W. Edwards Deming, 1970s

Knowledge is abstract and timeless, while action based on theory is valuable; information alone does not equal knowledge, and true knowledge cannot be replaced.

In simple terms: Theory is timeless, action based on it is valuable; information ≠ knowledge.

Key Takeaway

Prioritize theory‑driven action over raw data.

Themes

knowledge management information theory action

Mood

reflective analytical cautious

Type

advice philosophical professional

When to use this quote

  • strategic planning
  • process improvement
  • leadership development
  • training programs

Key Concepts

epistemology organizational learning decision making

Questions to Reflect On

  • How can you balance theory with real‑world feedback?
  • When does information become useful knowledge?
A Different Perspective

Theory may become outdated; over‑reliance on theory can ignore practical realities.

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