Quote by Steven Gary Blank

It's not enough to create value, you have to interpret the value for your prospects and customers so that they can feel the value…

— Nido R Qubein

“That’s the heart of this entire concept. Clients do not buy ‘things’. They buy the experiences that those ‘things’ are able to deliver. And,…

— Cindy Barnes

Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the marketplace.

— John L. Flannery

“The most important attribute of a customer value proposition is its precision: how perfectly it nails the customer job to be done—and nothing else.”

— Mark W. Johnson

“Building positive customer experiences will help create passionate customers who will spread your message on their behalf - almost like an evangelist.”

— Simon Zingerman

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

— Bobby Kotick

When a sizable group of customers speak, I always listen! The 'customers' view' is key to my confidence in decisions.

— Jon Taffer

“Your ideal customers will be attracted to your business because it speaks to them.”

— Mike Michalowicz

“Every time your customers purchase from you, they’re deciding that they value what you have to offer more than they value anything else their…

— Josh Kaufman

Every moment in front of a customer is a gorgeous opportunity to live your values.

— Robin Sharma

“Customers are human and humans can view situations in unexpected ways.”

— Marilyn Suttle

“How you think about your customers influences how you respond to them.”

— Marilyn Suttle