Against Quote by B. Kevin Turner

“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative…

— Alexander Osterwalder

“The Value Proposition is the reason why customers turn to one company over another. It solves a customer problem or satisfies a customer need.…

— Alexander Osterwalder

“The plan was to remake Oil of Olay—its brand, its business model, its package and product, its value proposition, and even its name.”

— A.G. Lafley

“That’s the heart of this entire concept. Clients do not buy ‘things’. They buy the experiences that those ‘things’ are able to deliver. And,…

— Cindy Barnes

You need to simplify the value proposition in the company's metrics for success on a whiteboard.

— Keith Rabois

“Embody the Unique Value Proposition through a consistent brand system”

— Fernando Rodriguez

The true value proposition of education is employment.

— Andrew Ng

“The most important attribute of a customer value proposition is its precision: how perfectly it nails the customer job to be done—and nothing else.”

— Mark W. Johnson

“Soul can’t exist unless you have active, meaningful dialogue with stakeholders: employees, customers, the community, suppliers, and investors. When you launch a business, your…

— Anonymous

“If you’re struggling to get into big companies, you probably have a weak value proposition. Pure and simple.”

— Jill Konrath

Whenever I've had to make a major decision as a doctor, cop or for a company I've worked for, I ask myself: What is…

— Richard Carmona

Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.

— Robert S. Kaplan