Apple Quote by B. Kevin Turner
“We believe that Apple has it wrong: they've talked about it being the post-PC era, they talk about the tablet and PC being different; the reality in our world is that we think that's completely incorrect.”
About This Quote
Source Interview: Tech Industry Outlook, 2015
Apple’s post‑PC narrative misrepresents the convergence of tablets and PCs.
In simple terms: Apple’s view is inaccurate.
Key Takeaway
Recognize device convergence trends.
Themes
technology
market perception
strategy
Mood
critical
insightful
Type
business
strategic
When to use this quote
- business planning
- product development
- marketing
Key Concepts
product ecosystem
consumer behavior
Questions to Reflect On
- Do you see tablets and PCs merging?
- How should companies adapt messaging?
A Different Perspective
Apple may argue differentiation benefits consumers.
