Best Quote by B. Kevin Turner
“Going forward, we will focus on building the very best Windows phones on a quicker timeline. We will also focus on the channels and markets that offer the best returns. This is a similar approach to the one we have taken with Surface, which has been very successful.”
About This Quote
Source Speech: Microsoft Earnings Call, 2015
We will accelerate Windows phone development and target high‑return markets, mirroring Surface’s successful strategy.
In simple terms: Focus on fast phone development and profitable markets, like Surface.
Speed up production and target profitable segments.
Themes
Mood
Type
When to use this quote
- mobile market
- product launches
- resource allocation
- competitor analysis
Key Concepts
Questions to Reflect On
- Which markets offer the best returns?
- How will you ensure quality under faster timelines?
Rapid timelines risk quality and market acceptance.