Skip to content

Best Quote by B. Kevin Turner

“Going forward, we will focus on building the very best Windows phones on a quicker timeline. We will also focus on the channels and markets that offer the best returns. This is a similar approach to the one we have taken with Surface, which has been very successful.” quote by B. Kevin Turner
Download Open image
“Going forward, we will focus on building the very best Windows phones on a quicker timeline. We will also focus on the channels and markets that offer the best returns. This is a similar approach to the one we have taken with Surface, which has been very successful.”

B. Kevin Turner

About This Quote

Source Speech: Microsoft Earnings Call, 2015

We will accelerate Windows phone development and target high‑return markets, mirroring Surface’s successful strategy.

In simple terms: Focus on fast phone development and profitable markets, like Surface.

Key Takeaway

Speed up production and target profitable segments.

Themes

strategy product development market focus

Mood

strategic optimistic

Type

business motivational

When to use this quote

  • mobile market
  • product launches
  • resource allocation
  • competitor analysis

Key Concepts

business growth technology rollout

Questions to Reflect On

  • Which markets offer the best returns?
  • How will you ensure quality under faster timelines?
A Different Perspective

Rapid timelines risk quality and market acceptance.

4.1 out of 5 (5 ratings)

More by B. Kevin Turner

Explore all 16 B. Kevin Turner quotes

More Best quotes

Browse all 21,674 Best quotes