Alignment Quote by Robert S. Kaplan
“Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.”
About This Quote
Effective strategy execution requires aligning capabilities and processes with the value offered to customers.
In simple terms: Align internal strengths with customer value for successful strategy.
Ensure capabilities match customer value.
Themes
Mood
Type
When to use this quote
- business planning
- product development
- customer service
- organizational change
Key Concepts
Questions to Reflect On
- How can you measure alignment effectiveness?
- What steps help adjust misaligned processes?
Alignment may be difficult due to legacy systems or resource constraints.