Different Quote by Robert S. Kaplan
“Managing risk is very different from managing strategy. Risk management focuses on the negative-threats and failures rather than opportunities and successes.”
About This Quote
Source Book: The Balanced Scorecard, Robert S. Kaplan & David P. Norton, 1992
Risk management deals with avoiding loss, while strategy focuses on creating gain; they require distinct mindsets and tools.
In simple terms: Risk avoids loss, strategy seeks gain.
Key Takeaway
Treat risk and strategy as separate processes.
Themes
risk
strategy
decision making
Mood
cautious
analytical
Type
advisory
business
When to use this quote
- project planning
- financial investing
- product development
- crisis response
Key Concepts
risk aversion
strategic planning
Questions to Reflect On
- How can you integrate opportunity assessment into risk processes?
- What strategic goals might be overlooked by a purely risk‑averse approach?
A Different Perspective
Risk focus can cause missed opportunities if not balanced with strategic vision.
