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Function Quote by Michael Porter

“Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.” quote by Michael Porter
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“Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.”

Michael Porter

About This Quote

Source Article: Harvard Business Review, 1998

Defines risk as the impact of a strategy failing under adverse conditions.

In simple terms: Risk equals poor performance in worst case.

Key Takeaway

Plan for adverse scenarios.

Themes

strategy risk management business

Mood

analytical strategic

Type

business educational

When to use this quote

  • corporate strategy
  • investment decisions
  • project management

Key Concepts

contingency planning scenario analysis

Questions to Reflect On

  • How do you balance risk and opportunity?
  • What methods mitigate worst‑case impacts?
A Different Perspective

Can over‑emphasis on worst‑case limit bold moves.

2.5 out of 5 (9 ratings)

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