Function Quote by Michael Porter
“Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.”
About This Quote
Source Article: Harvard Business Review, 1998
Defines risk as the impact of a strategy failing under adverse conditions.
In simple terms: Risk equals poor performance in worst case.
Plan for adverse scenarios.
Themes
Mood
Type
When to use this quote
- corporate strategy
- investment decisions
- project management
Key Concepts
Questions to Reflect On
- How do you balance risk and opportunity?
- What methods mitigate worst‑case impacts?
Can over‑emphasis on worst‑case limit bold moves.