Business Quote by Neil Blumenthal
“Just as a company needs a strategy to capture market share, a company needs a strategy to encourage actions that reflect their core values.”
About This Quote
Companies need strategies both for market share and for actions that reflect core values.
In simple terms: Strategy aligns profit and values.
Key Takeaway
Integrate values into tactics.
Themes
business
strategy
ethics
Mood
thoughtful
strategic
Type
business
philosophical
When to use this quote
- product development
- customer engagement
- corporate culture
Key Concepts
brand alignment
value-driven marketing
Questions to Reflect On
- How to prioritize when they clash?
- What metrics track value-driven success?
A Different Perspective
Values may conflict with profit goals.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)