Ants Quote by Jeffrey Gitomer
“The best way to apologize is to let the customer vent first. Don't interrupt, just take notes and make empathetic noises. You can even tell the customer that it makes you mad too. Second, ask the customer what their speed of need is. Tell them what they ant to hear. That you apologize, that you understand how they feel, that you are meeting with the appropriate people to get a resolve, and that it will be done in 24-hours.”
About This Quote
Source Book: The Sales Bible, 2006
Effective apologies in customer service require listening, empathy, and clear next steps, turning complaints into trust.
In simple terms: Listen, empathize, and promise swift resolution.
Key Takeaway
Apologize, listen, act quickly.
Themes
customer service
communication
trust building
Mood
empathetic
professional
Type
advice
instructional
When to use this quote
- call center
- online support
- retention strategies
- complaint handling
Key Concepts
active listening
empathy
resolution planning
Questions to Reflect On
- How can you show genuine empathy?
- What follow‑up actions reinforce trust?
A Different Perspective
May seem insincere if not genuine.
