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Business Quote by James C. Collins

“Enduring great companies preserve their core values and purpose while their business strategies and operating practices endlessly adapt to a changing world. This is the magical combination of “preserve the core and stimulate progress.” quote by James C. Collins
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““Enduring great companies preserve their core values and purpose while their business strategies and operating practices endlessly adapt to a changing world. This is the magical combination of “preserve the core and stimulate progress.””

James C. Collins

About This Quote

Source Book: Good to Great, 2001

Successful companies keep core values while constantly adapting strategies to changing markets.

In simple terms: Preserve core, embrace change.

Key Takeaway

Balance tradition with innovation.

Themes

leadership adaptation values

Mood

strategic pragmatic

Type

business inspirational

When to use this quote

  • business transformation
  • product development
  • market entry

Key Concepts

strategic management organizational culture

Questions to Reflect On

  • How do you identify core values?
  • When should you pivot strategy?
A Different Perspective

Overemphasis on core may hinder agility.

4.9 out of 5 (6 ratings)

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