Business Quote by Harvard Business School Press

“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.”

— Allan Dib

“Putting a number in a day-to-day context is critical. For instance, years ago, Cisco Systems was contemplating whether to install a wireless network for…

— Chip Heath

Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction…

— Scott D. Anthony

I've always believed the best measure of a product's worth is customer acceptance in the marketplace.

— Paul Otellini

The goal is not to improve one measurement in isolation. The goal is to reduce operational expenses AND reduce inventories and increase throughput simultaneously.

— Eliyahu M. Goldratt

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

— Seth Godin

“Customer lifetime value and customer acquisition cost drive your growth, and you’ll run experiments to try to capture more loyal users for less, tweaking…

— Alistair Croll

“How can you measure progress if you don't know what it costs and who has paid for it? How can the "market" put a…

— Arundhati Roy

It's never a metric, it's where the person is going or not. Metrics are used to make things work better, but don't necessarily make…

— Keith Rabois

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

— Bobby Kotick

I think one of the things that, at least, I found out over - and many have in the industry - is that of…

— Oscar Munoz

“What the data tells us is that for non–decision makers, loyalty is much less about discovering needs they already know, and much more about…

— Matthew Dixon