Customers Quote by Gerry McGovern
“How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.”
About This Quote
Source Article: The Content Management Manifesto, 2013
Focus on the customer's goal rather than managing content or tech as separate entities.
In simple terms: Manage tasks, not content.
Key Takeaway
Prioritize solving user tasks.
Themes
customer focus
content strategy
technology
task-oriented
Mood
practical
strategic
Type
business
motivational
When to use this quote
- website redesign
- app development
- service design
- process optimization
Key Concepts
user experience
goal alignment
Questions to Reflect On
- What is the core task your audience wants to complete?
- How can technology support that task without overcomplicating?
A Different Perspective
Neglecting content quality can hurt user experience.
