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Attention Quote by Gerry McGovern

“Designing a website can be a bit like being a kid and inheriting a sweetshop. It's easy to get carried away. There are so many choices. A website can be like an attic that never fills up. Space is not the problem. Attention is.” quote by Gerry McGovern
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“Designing a website can be a bit like being a kid and inheriting a sweetshop. It's easy to get carried away. There are so many choices. A website can be like an attic that never fills up. Space is not the problem. Attention is.”

Gerry McGovern

About This Quote

Source Article: Blog post by Gerry McGovern on web design, 2021

Web design can become overwhelming due to endless options; the real challenge is capturing user attention, not just filling space.

In simple terms: Attention, the scarce resource in digital design.

Key Takeaway

Focus on attention, not just features.

Themes

design overload attention economy user experience

Mood

analytical practical

Type

educational strategic

When to use this quote

  • website redesign
  • content strategy
  • UX workshops

Key Concepts

cognitive load information architecture

Questions to Reflect On

  • How can you prioritize attention‑grabbing elements?
  • What criteria decide what to exclude?
A Different Perspective

Neglecting functional requirements can harm usability.

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