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Design Quote by Jakob Nielsen

“A bad website is like a grumpy salesperson.” quote by Jakob Nielsen
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“A bad website is like a grumpy salesperson.”

Jakob Nielsen

About This Quote

Source Article: Web Usability Heuristics, 1999

Compares a poorly designed website to an unpleasant salesperson, highlighting the importance of user‑friendly design.

In simple terms: Bad sites frustrate users like rude salespeople.

Key Takeaway

Design for ease and friendliness.

Themes

usability design experience

Mood

critical encouraging

Type

informative motivational

When to use this quote

  • e‑commerce
  • public services
  • educational portals
  • mobile apps

Key Concepts

heuristics user‑centered accessibility

Questions to Reflect On

  • How can you make your site welcoming?
  • What design changes improve user trust?
A Different Perspective

Complex sites may still succeed despite poor design.

4.2 out of 5 (9 ratings)

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