Design Quote by Jakob Nielsen
“A bad website is like a grumpy salesperson.”
About This Quote
Source Article: Web Usability Heuristics, 1999
Compares a poorly designed website to an unpleasant salesperson, highlighting the importance of user‑friendly design.
In simple terms: Bad sites frustrate users like rude salespeople.
Design for ease and friendliness.
Themes
Mood
Type
When to use this quote
- e‑commerce
- public services
- educational portals
- mobile apps
Key Concepts
Questions to Reflect On
- How can you make your site welcoming?
- What design changes improve user trust?
Complex sites may still succeed despite poor design.