Advertising Quote by Eric Ries
“In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.”
About This Quote
Source Book: The Lean Startup by Eric Ries, 2011
A tiny, real‑world user base provides valuable feedback for rapid product improvement.
In simple terms: Small user data drives fast learning.
Key Takeaway
Leverage early users for iteration.
Themes
feedback
iteration
startup
learning
Mood
optimistic
analytical
Type
business
motivational
When to use this quote
- early product testing
- user feedback loops
- market validation
- feature refinement
Key Concepts
Lean methodology
minimum viable product
customer development
Questions to Reflect On
- How can you ensure early feedback scales?
- What metrics best capture early user value?
A Different Perspective
Limited data may not represent broader market preferences.
![“I am concerned that a film without an large advertising [budget] can not establish a connection with contemporary audiences, of course.” quote by Lucrecia Martel](https://sms4smile.com/quotes/img-quotes/d56/lucrecia-martel-47278_advertising_i-am-concerned-that-a-film-without-an-la_566374.jpg)
