Advertising Spend Quote by Greg Thain
““Despite the recession in 2008, Tesco increased their advertising spend by 18.8% to $125 million, and they weren’t alone. Asda increased theirs by 52%, Sainsbury’s by 21.3% and Morrisons by 15%. But even with recessionary budget cuts from manufacturers, the retailers were still outspent by Unilever, who had an advertising budget of $235 million in 2008 (up $4.8 million from 2007) and Procter & Gamble (P&G), with an advertising budget of $231 million (down $25.5 million from 2007), but spread across many brands. In””
About This Quote
Source Report: Retail Advertising Spend Analysis, 2009
During the 2008 recession, UK retailers raised ad budgets, yet consumer‑goods giants still outspent them.
In simple terms: Retailers increased ads despite recession; big brands spent more.
Key Takeaway
Retailers can boost ads in downturns.
Themes
economics
advertising
recession
competition
branding
Mood
analytical
concise
Type
business
economic
When to use this quote
- retail marketing
- brand management
- economic planning
Key Concepts
budget allocation
market strategy
Questions to Reflect On
- Is increased advertising effective in a recession?
- How do big brands maintain dominance?
A Different Perspective
Higher ad spend may not guarantee sales growth.
![“I am concerned that a film without an large advertising [budget] can not establish a connection with contemporary audiences, of course.” quote by Lucrecia Martel](https://sms4smile.com/quotes/img-quotes/d56/lucrecia-martel-47278_advertising_i-am-concerned-that-a-film-without-an-la_566374.jpg)
