““Despite the recession in 2008, Tesco increased their advertising spend by 18.8% to $125 million, and they weren’t alone. Asda increased theirs by 52%, Sainsbury’s by 21.3% and Morrisons by 15%. But even with recessionary budget cuts from manufacturers, the retailers were still outspent by Unilever, who had an advertising budget of $235 million in 2008 (up $4.8 million from 2007) and Procter & Gamble (P&G), with an advertising budget of $231 million (down $25.5 million from 2007), but spread across many brands. In””
