Advertising Quote by Lucrecia Martel

It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience.

— Christopher Nolan

Big-budget movies might have huge marketing budgets, but only some films have the content to stand out.

— Vetrimaaran

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only…

— Alexander Payne

The consumption of information, films, music has been changing in recent decades. It's hard to know what will become the film that can not…

— Lucrecia Martel

Movies, far more than the traditional arts, are tied to big money. Without a few independent critics, there's nothing between the public and the…

— Pauline Kael

It's always a struggle with small films to get people in the theater. I think I have a perverse contrarian streak that's always kind…

— Andrew Bujalski

We make films that we ourselves would want to see and then hope that other people would want to see it. If you try…

— Brad Bird

You have to have a very strong cash flow for a film to really stay in theaters. You have to have the advertising capacity…

— Haile Gerima

Audience will receive any film if it is made well.

— Regina Cassandra

Even with a big budget, you can make a niche film.

— Farah Khan

Even on a $100 million film, people will complain that they haven't got enough money and enough time, so that's always going to be…

— Ryan Kwanten

I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star,…

— Kiran Rao