Business Quote by Alexander Osterwalder

The nature of design is to synthesize disparate perspectives and create a richer end product through collaboration and iteration.

— Jens Martin Skibsted

“The reason such prototypes are sustainable, however briefly, and ultimately important is not their capacity to do what the technology is meant to do;…

— Tim Wu

Prototyping is the conversation you have with your ideas.

— Tom Wujec

There are two different types of prototyping. First, the gut sense. You know how far you can take it. Second, you need experts to…

— Tony Fadell

“There are many approaches to prototyping, but they share a single, paradoxical feature: They slow us down to speed us up. By taking the…

— Tim Brown

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

— Jonathan Ive

Design implies a sense of mapping something out and then you follow the plan.

— Andy Goldsworthy

The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding…

— Alexander Osterwalder

If you can design one thing, you can design everything.

— Massimo Vignelli

The goal of design is to raise the expectation of what design can be

— Paula Scher

Design is an iterative process. One idea often builds on another.

— Mark Parker

Design is an unknown.

— Geoffrey Beene