Skip to content

Business Quote by Alexander Osterwalder

“Like seeing the doctor for an annual exam, regularly assessing a business model is an important management activity that allows an organization to evaluate the health of its market position and adapt accordingly.” quote by Alexander Osterwalder
Download Open image
““Like seeing the doctor for an annual exam, regularly assessing a business model is an important management activity that allows an organization to evaluate the health of its market position and adapt accordingly.””

Alexander Osterwalder

About This Quote

Source Book: Business Model Generation, 2010

Regularly reviewing a business model is like a health check, ensuring market fit and enabling adaptation.

In simple terms: Frequent model reviews keep a business healthy and adaptable.

Key Takeaway

Schedule periodic business health assessments.

Themes

strategy assessment adaptation

Mood

analytical pragmatic

Type

strategic inspirational

When to use this quote

  • Start‑up pivots
  • corporate strategy reviews
  • market analysis

Key Concepts

Business model canvas strategic planning

Questions to Reflect On

  • How often should a company audit its model?
  • What metrics indicate a need for change?
A Different Perspective

Over‑analysis can stall execution.

3.2 out of 5 (4 ratings)

More by Alexander Osterwalder

Explore all 29 Alexander Osterwalder quotes

More Business quotes

Browse all 39,016 Business quotes