“Apple storytelling initially is high concept, telling customers not what they want to buy but what kind of people they want to be. This is classic “lifestyle” advertising, the selling of an image associated with a brand rather than the… — Adam Lashinsky Copy Share Image
“Apple’s marketing and communications team works in a building just across from 1 Infinite Loop called M-3, the M standing for “Mariani Avenue”, not for marketing. When the marketers walk through the front door and then two consecutive secured doors,… — Adam Lashinsky Copy Share Image
“The reason you have committees is that you have divided responsibilities,” Jobs said. “We don’t. At Apple you can figure out exactly who is… — Adam Lashinsky Copy Share Image
Groceries, TV shows, and shoes are a few categories Amazon has been willing to hang onto for years. — Adam Lashinsky Copy Share Image
Amazon has suffered quarters-long profit droughts. Alphabet has given its investors agita over profligate spending on non-core products. Microsoft's growth - if not its… — Adam Lashinsky Copy Share Image
Chip maker Nvidia is the new old thing, an overnight success story years in the making that is having its moment and then some. — Adam Lashinsky Copy Share Image
“George Blankenship, a top executive of Apple’s retail initiative when it began, explained the very real link between storytelling and driving demand.” — Adam Lashinsky Copy Share Image
Apple is a military-like command-and-control organization where people lower down in the organization manage up. They are constantly preparing their boss who may be… — Adam Lashinsky Copy Share Image
“The trick with selling breakthrough products is to explain them clearly.” — Adam Lashinsky Copy Share Image
Roku collects money two ways: by selling hardware, which it calls 'players'; and by selling advertising and taking a cut of revenues from the… — Adam Lashinsky Copy Share Image
As the finish line for 2017 begins to come into focus, I'm beginning to wonder what an Uber turnaround would look like. — Adam Lashinsky Copy Share Image
“Ive’s dreamy insistence on a stainless-steel bezel for iPhones and industrial-grade glass for iPads, for instance, paid off in a way that managers worried… — Adam Lashinsky Copy Share Image
“I always considered part of my job was to keep the quality level of people in the organizations I work with very high. That’s… — Adam Lashinsky Copy Share Image
Chinese companies, in their well-capitalized, rapidly growing, and surprisingly lightly regulated markets, have become global innovation leaders. — Adam Lashinsky Copy Share Image
