Communication Quote by Adam Lashinsky
““Apple’s marketing and communications team works in a building just across from 1 Infinite Loop called M-3, the M standing for “Mariani Avenue”, not for marketing. When the marketers walk through the front door and then two consecutive secured doors, they walk around a light blue wall to get to their desks. On the wall is painted a prominent message in large whitish silver letters. It reads: SIMPLIFY, SIMPLIFY, SIMPLIFY. A broad line is drawn through the first two SIMPLIFYs.””
About This Quote
Source Book: “The Four: of Apple”, 2012
Apple’s mantra emphasizes relentless simplification, even in complex environments.
In simple terms: Simplify constantly.
Key Takeaway
Prioritize simplicity.
Themes
simplicity
design
culture
Mood
focused
determined
Type
business
inspirational
When to use this quote
- product development
- marketing strategy
- team meetings
Key Concepts
Business
innovation
Questions to Reflect On
- How can you simplify your work?
- When does simplicity hinder detail?
A Different Perspective
Risk of oversimplification.
