Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this… — Ted Nicholas Copy Share Image
If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want… — Ted Nicholas Copy Share Image
Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to… — Ted Nicholas Copy Share Image
Lend your friend $20. If he doesn't pay you back then he's not your friend. Money well spent. — Ted Nicholas Copy Share Image
