In the hands of food manufacturers, cheese has become an 'ingredient.' — Michael Moss Copy Share Image
It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of… — Michael Moss Copy Share Image
“Thus, the sweetened breakfast was born, as was a core industry strategy that food processors would deploy forevermore...Just swap out the problem… — Michael Moss Copy Share Image
Every time the good giants try to cut back on salt, sugar, fat calories, inevitably Wall Street raises its hand and is… — Michael Moss Copy Share Image
Every year, the average American eats as much as 33 pounds of cheese. That's up to 60,000 calories and 3,100 grams of… — Michael Moss Copy Share Image
The playing field is anything but level when you walk into the grocery store. So much government subsidy goes into processed foods.… — Michael Moss Copy Share Image
“Inevitably, the manufacturers of processed food argue that they have allowed us to become the people we want to be, fast and… — Michael Moss Copy Share Image
“The remarkable rise of ‘convenience’ or processed foods—heralded by slogans ‘instant,’ ‘ready to cook’ and ‘heat and serve’—has set off a revolution… — Michael Moss Copy Share Image
Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great… — Michael Moss Copy Share Image
The optimum amount of sugar in a product became known as the 'bliss point.' Food inventors and scientists spend a huge amount… — Michael Moss Copy Share Image
That is the one single word that the food industry hates: 'addiction.' They much prefer words like 'crave-ability' and 'allure.' — Michael Moss Copy Share Image
“...we eat not so much for pleasure as we do to ward off an awful feeling...The fear of hunger is deeply rooted,… — Michael Moss Copy Share Image
“the sweeter the industry made its food, the sweeter kids liked their food to be.” — Michael Moss Copy Share Image
Each year, food companies use an amount of salt that is every bit as staggering as it sounds: 5 billion pounds. — Michael Moss Copy Share Image
“He had considered other wording, including "Snack That," and "Snack This," but adding the word on made it more thought-provoking. "It's language we use… — Michael moss Copy Share Image
In the hands of food manufacturers, cheese has become an 'ingredient.' — Michael Moss Copy Share Image
There are powdered salts, chunked salts, salts shaped in different ways with various additives to work perfectly with processed foods. All of them are… — Michael Moss Copy Share Image
I think the food giants are realizing that one of the big myths of them is that they can innovate. — Michael Moss Copy Share Image
I'm thinking waiters and waitresses are going to be bracing for more customers coming in going, not just kind of where is that beef… — Michael Moss Copy Share Image
When it comes to salt, what was really staggering to me is that the industry itself is totally hooked on salt. It is this… — Michael Moss Copy Share Image
“In her most recent project, she tested 356 children, ages five to ten, who were brought to Monell to determine their “bliss point” for… — Michael Moss Copy Share Image
“You can walk through the grocery store and, while the brightly colored packaging and empty promises are still mesmerizing, you can see the products… — Michael Moss Copy Share Image
“America had yet seen—that is, until the public caught on and the lean, ammonia-processed beef came to be known as “pink slime.” — Michael Moss Copy Share Image
“For years, much of Kraft’s motivation in getting people to eat more of its convenience foods had come from the bosses at Philip Morris.” — Michael Moss Copy Share Image
“Noting that people were getting on average 22 teaspoons of added sugar a day, the association urged Americans to cut back. Moderately active women… — Michael Moss Copy Share Image
