Food Quote by Michael Moss
““This is not some big corporate plot to fatten up kids. This is what kids want. There are very few kids out there who will eat rice cakes and tofu.””
About This Quote
Source Interview: CNBC, 2020
Kids prefer simple, healthy snacks over processed foods; the market should listen to their genuine tastes.
In simple terms: Kids want simple, healthy foods.
Key Takeaway
Listen to kids’ real preferences.
Themes
food industry
consumer behavior
health
Mood
thoughtful
critical
Type
analytical
inspirational
When to use this quote
- school lunch programs
- snack product design
- parental guidance
Key Concepts
Nutrition
marketing
product development
Questions to Reflect On
- What drives kids to choose certain snacks?
- How can brands stay authentic?
A Different Perspective
Kids’ tastes vary widely; one-size-fits-all may fail.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
