Crave Quote by Michael Moss
““Using high math and computations, he engineers them, with one goal in mind: to create the biggest crave. “People say, ‘I crave chocolate,’ ” Moskowitz told me. “But why do we crave chocolate, or chips? And how do you get people to crave these and other foods?””
About This Quote
Source Interview: The New York Times, 2015
He uses scientific methods to engineer foods that trigger intense cravings, questioning why we desire certain foods and how to manipulate those desires.
In simple terms: Scientists design foods to make us crave them.
Key Takeaway
Beware engineered cravings.
Themes
food industry
psychology
consumer behavior
Mood
critical
analytical
Type
informative
critical
When to use this quote
- product development
- public health policy
- consumer education
Key Concepts
Neuroscience
marketing
addiction
Questions to Reflect On
- How do engineered foods affect health?
- What ethical limits exist for food design?
A Different Perspective
Manipulating cravings can lead to health issues.
