Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers… — Simon Mainwaring Copy Share Image
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. — Simon Mainwaring Copy Share Image
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their… — Simon Mainwaring Copy Share Image
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For… — Simon Mainwaring Copy Share Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.… — Simon Mainwaring Copy Share Image
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a… — Simon Mainwaring Copy Share Image
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
