Activity Quote by W. Edwards Deming
“It is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. . . . The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment.”
About This Quote
Source Book: Out of the Crisis by W. Edwards Deming, 1982
A goal should be defined by its impact on overall well‑being, not by the tasks or techniques used to achieve it.
In simple terms: Define goals by outcomes, not methods.
Key Takeaway
Focus on value, not process.
Themes
goal setting
values
systems thinking
Mood
thoughtful
inspirational
Type
philosophical
motivational
When to use this quote
- organizational strategy
- public policy
- personal development
- community projects
Key Concepts
Value judgment
future planning
systems design
Questions to Reflect On
- How do you measure if a goal truly improves life for all?
- What methods best align with a value‑driven aim?
A Different Perspective
May overlook practical constraints of implementation.
